Eastern Cape, South Africa
A land of beautiful, talented people plagued by poverty.


We Are Solving Both Problems
We hire women from the local communities, train them, and deploy them as reading coaches in schools and preschools.
- Women get their first job, receiving training, and are on the economic ladder.
- Families are now receiving incomes.
- Children are taught to read and write, thus unlocking their ability to learn in all other subjects.
- Children hear 1,000 stories before age 7, supercharging their vocabulary, imagination, and memory.
- Children's confidence soars.

Where We Work
Masi works in over 150 schools and preschools in South Africa's most impoverished region. The children we support are amongst the most impoverished on earth.